Most of us appreciate the importance of the sales department and its role within business, yet it is astonishing how little media support and recognition as a professional community this sector has received in the past.
Whether you are representing a telecoms company, working in a financial operations call centre, or the sales director on the board - Sales Initiative is finally here to both support, influence, and represent you!
Editor, Paul Myles quotes, "There can be few better times to embark on a brand new project than in the teeth of a global recession. Tough? Of course it is but there are sales professionals working across many different industries who are meeting that challenge every day head-on and succeeding where the faint-of-heart fear to tread.
How are they doing this? That’s what Sales Initiative is here to find out and give our readers the inside track on what makes those sales success stories possible. Most hard working members of the UK’s collective sales force know only too well that there is only one rule in sales – there is no one rule! Every fresh idea, every new direction has to be explored to discover its potential so, if a professional in one industrial sector has alighted on a unique sales pitch, could that pitch be used in a completely different sector?"