Speaker Bob Etherington has been developing his reputation for sales success since the 1970’s in a career that has spanned many key global markets and several recessions.
His companies, The Bob Etherington Group and Sales Mastery UK, offers the services of several well-known entrepreneurs, including himself, to any business requiring an increase in sales and new business. He works in Europe, USA, Middle East and Asia. His first book, Presentation Skills for Quivering Wrecks was published in 2006 and is consistently in the top 10 business books listed on Amazon.
In 2008 he was appointed a freeman of the City of London and a member of the Guild of Loriners. Until that year he was managing director of SpokenWord a training company that he founded in 1993 with his business partner Frances Tipper. Prior to that, for 22 years from 1979 to 2001, Etherington was a senior executive at international news and information organisation Reuters.
In this employment he travelled the world extensively and lived and worked in both London and New York.
From the start of his Reuters career he grew a reputation for accepting tough product-launch assignments and making them work around the World.
Among his various sales successes were The Reuter Money Dealing Service, the World’s first international electronic trading system for bank currency dealers, Dealing 2000 the first electronic deal-matching system for foreign exchange dealers and Reuters Plus2 a brand new financial information system for Reuters customers in North America.
When he was about to return to London in 1997, at the end of his three-year assignment in New York, he was asked to extend his assignment for another two years. He agreed and presided over the training of the US sales force as the American division of the company achieved record sales and profits for the first time in living memory.
In 1990 he became a main board director for Reuters Transaction Services. Prior to his Reuters career Bob was at various times between 1965 and 1979 a UK based sales executive firstly for Rank Xerox and then for Bateman Catering (Grand Metropolitan Hotels).
He was also a currency trader for the London money brokers MW Marshall and corporate dealer for the US Crocker National Bank also in London.
This was all a long way from the direction he believed his working life was going to follow as an electronics engineer initially for The Telephone Manufacturing Company and Burroughs Machines UK where he worked between 1965 and 1970.
He is the author of several best-selling books on selling and negotiating.