NespressoStrong demand for the Nespresso coffee machine helped to boost John Lewis sales performance
A 9.9% year-on-year surge is sales for High Street retailer John Lewis has been driven by demand for electricals described as a ‘delight’ by company executives.
In his company statement announcing the improved weekly results, buying and brand director Peter Ruis said electricals had enjoyed the biggest improvements among customers stocking up on devices ready for summer holidays.
He said: “Our performance in Electricals continues to delight, returning a 28.2% lift on the year. Much of the strength in this area comes from customers continuing to buy into our new technology offer with our communication technology department delivering a 78.2% increase, powered by our largest-ever week on Apple and a 20% increase in e-reader sales as customers prepare for holidays.”
But he added other sectors had also performed well, adding: “The 10.8% lift delivered by the rest of the directorate should not be ignored though, with vision +17.9% and small electrical +11.3%.
“Fashion benefited from the start of our clearance, seeing a 6.9% increase on the year. Womenswear at +9.9% was the leading performer, powered by +36% increase in wholesale brands and 8% lift in SOR clothing. Menswear drove a 6.8% increase as customers particularly bought into Accessories at +14% and Branded Casualwear at +8.6%. Women's Accessories at +27% and Women's Shoes at +17% also performed really strongly.
“Home nudged ahead of the year at +1.6 %, with home accessories and gifts driving a 9.8% increase. Beds and bedroom furniture drove a really pleasing +17% in a mature Clearance category, while the attraction of our linens offer at this time of the year was shown by Bath Shop delivering +5.6 % on the year.”
Strong performance also came from orders made on the internet. Ruis said: “Online delivered a 36.1% increase, with good performances in all areas and a stunning performance in EHT, with communication technology +93% on the year and particularly strong demand for the special-buy Nespresso coffee machine and 50" Panasonic television. Accessories and beauty delivered a 50% increase on the year with Molton Brown and Fossil handbags proving particular hits. Our click & collect offer continues to resonate with our customers and, with more Waitrose shops on stream, volumes last week equalled those seen in peak Christmas trade last year.
“Our shops delivered a pleasing +3.4% with Poole at +26.8%, Swindon at +13.7% and Trafford at +7.3% leading the way. Aberdeen at +6.1% and Newcastle at +5% also performed well, with another nine branches ahead of the year. As preparations for the London 2012 Olympic and Paralympic Games get into full swing, the Partners in Stratford also deserve a special mention for holding on to their trade as disruption around the Olympic Park inevitably ramps up.”