Small-scale butchers offering locally sourced high quality meat have seen trade jump by as much as 30% amid the horsemeat scandal as shoppers turn away from cheaper processed food, reports The Guardian.
According to the Q Guild, representing more than 100 topend independent butchers, overall sales among their members have risen by 20% with sales of freshly prepared beefburgers and meatballs up by as much as 30%.
Brindon Addy, the guild's chairman and a butcher in Holmfirth, west Yorkshire, said: "Scares like this really focus people's minds and they turn to suppliers they know they can trust.Our members know the farm the meat has come from, what the animal was fed on and often the tag number. Customers don't know all those details but they trust us to be on top of exactly where the meat has come from."
Butchers in Todmorden, the Pennine town where the Food Standards Association and police shut down an abattoir, said trade had increased.
"We are definitely having more people through the door because they know they can trust us and know that we know where our meat comes from," said Wayne Stansfield, from Stansfield's butchers. "People are definitely not going to the supermarkets as much because of all the publicity but how long that is going to last I don't know."
Eblex, the English Beef and Lamb Executive, said anecdotal evidence indicated demand for fresh meat had remained strong during the crisis. Norman Bagley, of the Association of Independent Meat Suppliers, said British beef could be a major beneficiary of the crisis as the public focuses more about where meat has come from.