The Sales Leadership Alliance (SLA), part of The Chartered Institute of Marketing (CIM) family, is urging senior sales practitioners to share valuable insights by participating in their recently launched 2012 Sales Benchmarking survey. Exploring the impact and value of social selling and the fundamental changes social media is bringing to the sales industry, the survey will help determine whether these changes are regarded as a disruption or an opportunity for the profession.
Technological innovation and the development of social media has opened up a new opportunities for the way businesses are able to communicate with target audiences, and there is an increasing emphasis on investment from organisations to better connect themselves with customers in the digital space.
More organisations are embracing social media platforms such as Facebook, Twitter, LinkedIn and YouTube in an attempt to drive customer engagement, increase brand visibility and open a dialogue with customers that translates to sales activity, potentially at a cost and impact on the sales process.
This survey, open to 10 September, will address key themes such as leveraging social media to drive innovation and opportunities, business development in a social era and internal communication and the collaboration amongst the sales force.
The SLA, who launched their fellowship in July, is a professional body created by senior sales professionals working to promote and establish a clear and authorative representation of the sales profession. Including thought leadership, professional development, standards, best practice and the interests of the sales professions.
Working closely with thought leaders, key industry figures and academics from the business community, the SLA looks to collaborate and share insight and knowledge to help drive the profession, leading to better skilled sales teams and the identification of the latest practices as they emerge.
David Thorp, general manager for the SLA comments, “Those salespeople who work in the industry will know how critical professional selling is to UK plc and the growth of the economy.
“This Benchmark will help us investigate the characteristics and actions of successful sales organisations, and ascertain how and if businesses are utilising the concept of social selling and their awareness of key developments in the social media landscape.”