Avetador3Lamborghini's Aventador 691bhp four-wheel drive flagship
Aol reports that profits are also sharply up for the Jags-to-Maserati-to-Bugatti dealer. What's driving the current UK supercar binge?
Part of the pick-up is due to a rash of must-have models: Lamborghini's new Aventador - a 691bhp four-wheel drive flagship model for the Audi-engineered-and-owned company - has received rave write-ups.
Then there's Ferrari's recent all-wheel drive offering, the FF. Power is not quite up there with the Aventador but 651bhp from its V12 engine is still massive. Plus, the FF can squeeze in four adults (at a pinch).
In short, a (very) high-performance estate with a 450-litre boot. A game-changer, very possibly, for the company. There's no real rival to it currently.
More aspirational used car sales for HR Owen, on the other hand, remain flat. So the rise in supercar sales is restricted to small niches rather than a general lift in performance sales overall, as HR Owen boss Joe Doyle acknowledged.
Jaguar Land Rover though continues to do well. The company saw a 45% boom in second-quarter profits - more than £500M - thanks to surging Asian sales, particularly for the new Range Rover Evoque. This was boosted too by some adroit marketing, with support from Victoria Beckham.
Jaguar is pushing ahead with four-wheel-drive with its XF and XJ models in the US, hopeful of picking up sales in the so-called "snow states"; a fillip too for the Jag Castle Bromwich factory.
Globally, supercar sales remain strong. Porsche saw global sales lift 16% in July with Boxster sales doing particularly well. The venerable 911 even increased sales by 25%, with almost 2,100 models made Porsche AG says.
For the rest of us, new car sales are also rising. July saw a +9.3% sales bump up with 143,884 registrations according to the Society of Motor Manufacturers and Traders (SMMT) with, again, posh marques like Bentley and Porsche showing a sales spike.
However the SMMT warned that the recent surge will likely throttle down in the second half of 2012.