You have to hand it to politicians they are both predictable and they know a thing or two about selling. There is a powerful link between selling to the electorate and selling in a business to business environment. In each case being relevant to your potential audience is the key.
In business using tools that can feed you crucial information about your customers is what works, and with the electorate politicians do figure out a way of being relevant to several different classes of voter. But at pre-election time there isn’t much subtlety to it. As CEO of a fast growing UK technology business the things that really interest me are: grants for developing my people; support for developing technology; and a as a successful business we need a balanced corporation tax so we can build the financial strength of our company. After all, through personal income tax and employer national insurance we generate our fair share of revenue for ‘The Revenue’.
It’s fun playing the game of Chancellor at this time. Deft footwork is required. First set the scene, living standards, employment, trade deficit all setting highs, slightly surprising we weren’t told that the happiness Index is up there too. But now that we’re feeling rich it’s time to do a little bit more than throwing down the gauntlet with a 1p reduction in a pint. You can drink yourself into oblivion and save £15 a year on beer!
So what does this particular budget do for a business like ours? Actually, a great deal. We’re in the business of helping companies become more successful with their sales and customer relationships so anything that doesn’t upset the growth climate we’re in has to be good news. On that basis we applaud the budget, but mostly we applaud for proving that the old rules of being relevant apply in every facet of selling whether your market is the electorate or businesses.
The corporation tax change coming so soon is really good news. That’s real and that works for us. Thank you George for an early stage company you actually exceeded our not very high expectations.
Andrew Yates is CEO and Co-founder of Artesian Solutions, the UK's leading innovation software company delivering social intelligence for B2B sales. With over 20 years’ experience of building early stage businesses and working in larger corporations, Andrew enjoys guiding hyper-growth businesses, working to create repeatable, robust and scalable processes to deliver lasting customer satisfaction and shareholder value.