Lindsell Marketing is re-launching under the name ThoughtSpark, reflecting the evolution of the agency from a firm reliant on one man’s vision to a broader team of experienced communications professionals, while reinforcing the company’s longstanding thought leadership experience.
The move comes after the content marketing agency, founded by Managing Director Paul Lindsell in 1994, has seen strong revenue growth and increased staff numbers over the past five years despite challenging market conditions. The new branding highlights the agency’s underlying emphasis on the creation and dissemination of thought leadership press materials and digital communications at a time when content-led marketing has become integral to brand awareness and lead generation.
Recent research has shown that business people or companies recognised as thought leaders, expert and authoritative in their field, enjoy a major advantage over those that do not. A survey of more than 2,000 UK companies by ThoughtSpark sister company MindMetre Research revealed that 72% of respondents reported that they are much more likely invite suppliers to tender if they have credible, informative and relevant thought leadership content on their website.
Lindsell comments: “During our first 21 years of operation as Lindsell Marketing, we have produced integrated, PR-led, thought leadership and content-based marketing programmes. Now that other agencies are catching up and positioning themselves in this area, we wanted to make sure our new brand signifies our well-established expertise in this discipline – especially with digitally-based ‘inbound’ marketing strategies being implemented by an increasing number of companies. We at ThoughtSpark are all about using smart content to ignite each client’s business, and have been for quite some time.”
He continues: “Our team has grown and the number of senior people we have working for us – which includes seasoned PR people, established copywriters, experienced marketers and former journalists – gives us a range of expertise to draw on. The company name should reflect this wider pool of knowledge and talent.”
ThoughtSpark Account Director Matt Howell, who has worked at the company for most of its 20 years, adds: “Lindsell was one of the first Public Relations agencies to broaden its focus from strictly media placement to a more comprehensive content-led marketing approach and ThoughtSpark will continue to bring this experience to bear. With more businesses looking for thought leadership marketing content, we need to make sure potential clients know that we are already expert in this area. We have always put thought leadership at the heart of the communications programmes we have developed for clients and our new branding should reflect this background and strength.”
Lindsell notes: “Fewer companies are seeking to work with agencies that fit into traditional silos encompassing a single function such as ‘PR’ or ‘digital advertising’. That’s the old world. ThoughtSpark is geared towards providing integrated content-led programmes traceable to a business outcome such as lead generation. That puts us in the new world, where marketing and sales functions are fully joined up and play a clear, transparent and measurable role in generating business growth.”
ThoughtSpark’s clients include major companies such as Regus, Travis Perkins plc, Siemens Financial Services, and Becton Dickinson, as well as specialist firms such as Maximizer CRM, GI Insight, Epiq Systems and P2P Mailing.