Just like Apple, Glastonbury or Club 33, there are businesses that don’t chase their clients, clients chase them. In a world of endless choices why does this happen? Why do people queue? Why do they pay more? Why do they book months in advance?
Oversubscribed is a new book that shows leaders, marketers and entrepreneurs how to get customers queuing for their service or product, even in a crowded marketplace.Written by entrepreneur and bestselling author Daniel Priestly, this book explains why these products are in such high demand and uses inspiring examples, from the sale of Whatsapp, to the popularity of Ferraris in Singapore.
Using ideas from the author’s own successful ventures, the book is packed with practical tips that will help businesses ensure that demand outstrips supply of their product or service.
Oversubscribed: How to Get People Lining up to do Business with You by Daniel Priestley is due to be published by Capstone in April, priced £12.99.