A new book explores tried and tested methods of retaining business through building habits for the customer.
Titled ‘Hooked: How to Build Habit-Forming Products’ the book is written by Nir Eyal, a specialist in various fields of technology, psychology and business.
The book explains how successful companies create products that people return for, and why consumers engage with certain products out of sheer habit.
The theory is based on the ‘Hook Model’ – a four-step process embedded into the products of many successful companies, from iPhone to Twitter, Pinterest to the Bible App. Eyal says this embedded process subtly encourages customer behaviour, bringing users back again and again without using costly advertising or aggressive messaging.
Based on Eyal’s years of research, consulting, and practical experience, he says that Hooked is the book he wished had been available to him as a start-up founder. It’s written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence behaviour.
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch and Psychology Today. Buy this book today in The Store!