In this book, Nick Bailey divulges the sales skills he has developed over 25 years in the IT industry selling high value complex deals. He believes that skill in the art of s
alesmanship is the one thing that will make the biggest difference to the economy and prospects of every country.
However, being effective in sales isn't, as most people think, about fast talking but is more about effective listening.
This book is mainly aimed at helping people who are selling high value, complex products and services. However, the principles it contains are just as relevant to any small business looking to increase its customers and improve their relationships with them. It also provides a brand new overarching methodology which is primarily written to help you Find, Investigate, Close, Keep, Leverage and Expand business with clients - 'F.I.C.K.L.E' TM.