Regus, the global workspace provider, is set to launch a global multi-media advertising campaign as the company continues to innovate in response to key trends in work.
The ‘Go’ campaign, designed by independent brand consultancy Venturethree, places the focus on Regus’ role as the enabler of great work. Under the strapline ‘Where smart business work’ the campaign delivers various iterations of the ‘Go’ message – such as ‘Go local’; ‘Go flexible’; ‘Go fast’; Go global’- underlining the critical role played by Regus’ network of flexible workspaces in allowing businesses to work smarter.
Richard Morris, CEO UK, Regus, comments: “We wanted the advertising campaign to really drive home the point that nobody knows the world of work better than Regus. It’s a continually evolving world – one where today’s employees crave more flexibility and freedom. Forward-thinking businesses recognise this point and understand that Regus, more than being simply an expert service provider, represents a rapid route to a new way of working.
“Modern businesses and the X,Y and Z generations of employees are bringing new ideas and demanding a fresh approach. Through this campaign we are showing that Regus is best-placed to support a working culture that is better, smarter, easier and more rewarding.”
Regus currently operates 2500 centres across 106 countries and organisations using its workspace include global names such as Google and Toshiba as well as thousands of smaller businesses and entrepreneurial start-ups.
The campaign is set to roll-out globally, starting in the UK and France, across print, web and billboard sites from September to November 2015.