Artesian Solutions, the innovative developer of social intelligence software, has today announced an $8M Series B investment led by Octopus Investments and Kreos Capital, helping the company to continue its rapid growth trajectory which this month saw it reach a milestone of 25,000 users.
The investment coincides with the appointment of a new senior figure to the Artesian Board of Directors. Rod Banner, who founded the technology marketing group, Banner Corporation in 1984 and sold it to WPP, has a long and successful record of building and developing brands and new start-up companies. He has invested widely in Madtech - marketing, advertising and technology – organisations, and currently holds Chairmanships at Wyrd and Rezonence, and will bring his expertise to bear at Artesian.
Artesian Solutions software puts up-to-the-minute intelligence, drawn from millions of sources such as news, corporate information and social media, directly in the hands of B2B sales people. The insight it provides allows them to build an accurate up-to-date view of their customer and prospect base. As a result it vastly improves the sales person’s engagement with buyers across many industries deepening client relationships and increasing sales productivity.
Currently Artesian delivers on average 12.5 million reasons for sales people to engage every month on almost 700,000 companies to its continually growing user base. Artesian customers range from American Express, Adobe, Barclays, HSBC, Royal Bank of Scotland, Towergate, Willis and Verizon.
Receiving the investment will specifically support Artesian’s next phase of expansion which will see not only infrastructure growth in the UK, but an increased presence overseas and the continued development of new mobile and social apps.
Andrew Yates, CEO at Artesian Solutions, said: “Artesian has grown phenomenally over the last nine years and during that time we have developed an industry leading solution that has been a game changer in the B2B sales market. This investment, and the valuable addition of Rod Banner to our Board, enables us not only to strengthen our brand and expand geographically but also to put considerable technical innovation behind new developments that will continue to revolutionise the social selling model.”
Luke Hakes, Principal, at Octopus Investments, commented: “We are delighted to continue to support Artesian along its accelerating growth and expansion trajectory. The company continues to be at the forefront of both thought leadership and innovation in the social intelligence space for B2B sales people, and we are very excited about how this success will be translated across new territories and platforms.”