Avention, Inc.,on of the leaders in transformative sales and marketing enablement and business information solutions, today announced Strategic Business Manager Diana Morales, who is based in the Avention UK office, has been named the winner in the "IT Saleswoman of the Year" category at the recent 2014 Women in Sales Award (WISA). The prestigious WISA ceremony was held at the Savoy Hotel in London, on December 5th 2014.
The Women in Sales Awards has been created to bring a greater awareness of the need for gender diversity in sales and in executive leadership teams, as well as help grow the pipeline of sales talent. The awards are an opportunity to celebrate the achievements of women in sales roles. Winners were selected based upon set criteria, which include ability to hit targets, commercial acumen, persuasiveness, confidence and more.
Diana Morales commented, "Winning the award means a great deal to me, as well as Avention, the fast-growing company for which I work. I have always been part of a minority; foreign, woman and working in a male dominated space. This win means that all the efforts and sacrifices I have done so far will receive a broad recognition and is confirmation that I can achieve whatever I dream of".
Steve Pogorzelski, CEO of Avention said. "Diana is very inspiring promoting passion, dedication, and commitment to success that she has repeatedly shown working at Avention. She is a great ambassador of the brand and we are proud that she is part of our team."
Details about the Women in Sales Awards and the list of winners in all categories can be found here.