From Uber to Netflix, award-winning author reveals how organisations are utilising Big Data
In Big Data In Practice, award-winning author Bernard Marr explores how companies and organisations of all sizes and across a range of industries, are using Big Data to improve their performance and deliver strategic value.
Marr provides in-depth insight into the use of Big Data by cities, telecoms, sports, gambling, fashion, manufacturing, research, motor racing and video gaming, explaining what data was used, what problem it solved, the challenges faced, processes put in place and lessons learned from each.
From Microsoft to Milton Keynes, the US Government and ZSL zoo, the book presents a series of 45 case studies that showcase the strategies and processes being used by different organisations to learn about customers, spur innovation, increase safety and improve manufacturing.
“I am convinced that Big Data, unlike any other trend at the moment, will affect everyone and everything we do,” writes Marr. “We are witnessing a movement that will completely transform any part of business and society. No matter what industry you work in, big data will transform it”.
Bernard Marr is a leading global authority on big data in business and best-selling author on organisational performance and business success. He regularly advises leading companies, organisations and governments across the globe, making him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher. He is acknowledged by the CEO Journal as one of today's leading business brains. Bernard has written a number of seminal books and over 200 high profile reports and articles on managing organisational performance.