Claire Edmunds, Founder and CEO of strategic Business Development specialist Clarify, was the recipient of the ‘First Women of Business Services’ award at the ‘First Women in Business’ awards hosted by Real Business Magazine and the CBI.
The awards, which are now in their eleventh year, celebrate female talent, their achievements and business contribution across many different UK industry sectors including, media, retail, engineering, finance, leisure and tourism and science and technology. The awards ceremony was held in London and hosted by Clare Balding, herself a recipient of the Life Time Achievement Award for her contribution to women in sport.
“To be a finalist then go on to win the ‘First Women in Business Services’ award is a fantastic honour, especially to be in the company of so many inspirational women and hear their contribution to British Business,” commented Claire Edmunds on her win.
“It is vital that we champion the successes of women and ensure that all young people have inspirational role models,’ continued Edmunds. “I personally feel this is especially important in my industry sales, which has traditionally attracted more men than women. The nature of selling is changing and today it is much more complex but it plays to women’s strengths. As a business Clarify is working alongside the Association of Professional Sales to raise awareness and encourage more women into our profession.”
Edmunds founded Clarify in 2003 and the company now employs 40 full time staff and has an annual turnover of nearly £4m. Clarify works specifically with large blue chip enterprises and high-growth technology start-ups engaged in high value complex sales. Edmunds recognised the need for a fundamentally different operating model for enterprise sales; one that delivers predictable pipeline and revenue but also creates long-term transformational change. It is this operating model and Clarify’s unique approach which has been the key to its success.
This is the second accolade in 12 months for Claire Edmunds; in September 2014, she was awarded ‘Woman of the Year (SME)’ by The Business Magazine and in April this year, she was a finalist in the IoD’s Young Director of the Year awards.