Peterborough medical devices company Coloplast has welcomed Paul Cook to the company in the role of sales director.
Cook, who was born in Peterborough, has spent the last nine years working away from home for two different pharmaceutical companies. His new position at Coloplast allows him to spend more time at home with his family, enjoying the city he grew up in.
Cook said: "I love being back in Peterborough and it's come at the perfect time. I have two young children who love having their daddy home more of the time. Being able to spend extra time with them is the icing on the cake.
"Coloplast is a great company to work for, the ethos of developing people not only for their current role but also for their future roles within Coloplast really struck a chord with me. I feel very lucky to have found such an amazing career opportunity right on my doorstep."
In his new role, Cook is responsible for ensuring the customer-facing aspects of the company are equipped and managed to perform to the highest possible standard.
Cook added: "My educational background is in both marketing and medicinal chemistry, so working with the customer-facing areas of Coloplast enables me to bring those together in synergy. A lot of work goes on behind the scenes to make sure that the customer receives the best possible service. That's where I come in.
"Good customer service doesn't happen by accident. It takes a lot of hard work and planning, most of which is unseen by the customer. For example, it's important that our staff retention is high, that we are managing our stock levels appropriately, that our CRM system is up to date and everyone is fully trained on its use, essentially that everyone knows what they're doing, how they're doing it and that they have everything they need to do it to the best of their ability.
"It is my job to ensure smooth running behind the scenes to enable us to provide the best possible level of service to the customer."
Cook was captain of the Peterborough Rugby Club for six years and still enjoys playing rugby as a hobby when time permits.