De-ice, one of the UK's longest-established winter gritting and snow clearance specialists, has appointed Alexandra Delin into the role of regional sales manager for the Midlands as the company looks set for rapid expansion.
She has moved across from another gritting business, so already has good experience within the sector and a strong understanding of winter maintenance.
Delin said: "I see my role as being an educational one, helping to guide prospective clients on the value and importance of having a planned, thorough winter risk management strategy, and to support them in their legal obligation to fulfil their 'duty of care'.
"De-ice is already well established in this field, and coupled with strong growth plans, the company is really setting out to differentiate itself within the sector. The company has heavily invested in an innovative, professional team and state-of-the-art systems, enabling the business to deliver a unique tailored service.
"These elements, combined, are what attracted me to working with De-ice, and I am proud to be part of the plans for an exciting future."
In the newly appointed role, Delin will be responsible for growing and developing the business in the Midlands, which will include launching a new regional office.
Vicky Lopez, co-founder and director at De-ice, added: "We're delighted to welcome Alex to the team, and know she will be a great asset.
"These are exciting times for the business, as we look set to expand in time for Winter 2014-15. We have really invested in our people and are proud of the team that represents the business across the UK."