Name: Jenny Conlon
Position: Account manager
Company: LDL - Leadership Development Ltd
Products Sold: Sales training and leadership development solutions
What made you go into the industry sector you work in?
I completed my Masters in International Journalism in Ireland 2010 and had completed a number of internships. Ireland wasn’t and still isn’t an ideal place for jobs right now so I decided to emigrate to London and get my foot on the career ladder. I initially fell into the area of sales and as I had previous sales experience working in radio and insurance and I naturally gravitated towards this when I moved to London.
Why did you choose a sales career?
I like people, talking, solving challenges and working in a fast-paced environment. I really enjoy how one sale is never the same and you just never know what’s going to happen on a day-to-day basis, it makes things more exciting! I’m genuinely interested in people and finding out how I can help them develop and grow in their daily role.
How often does your company hold sales or target-setting meetings?
We have weekly sales meetings as a team and we also have individual target meetings on a monthly basis. These are so incentivising and we always have mini competitions among the team to keep the fun factor alive while we sell.
What sets your employer apart from the rest?
All of the staff here are so welcoming and encouraging. We all work hard but also have a lot of fun. Working at LDL is like going to work with great friends. I know it might sound ridiculous but I get excited everyday about going to work. Everyone is given the opportunity and encouraged to share their ideas and creativity. We have a diverse group of people that work and remain here for years which I think is a testament to the enriching environment that we work in.
Do you feel your company/industrial sector offers sufficient high-earning potential?
Absolutely, the harder you work, the more money there is to make. There is no limit on the amount of money you earn at LDL. The more you sell, the more you earn. It's a very simple and straight-forward equation. It's fantastic to have the freedom to feel like you're running your own mini company at times.
What methods do you employ to help your motivation to reach performance goals?
We're very much a team at LDL and we always come up with creative, motivational strategies to help us boost our productivity and performance. We're constantly learning new things and we're firm believers in practicing what we preach.
What do you see as the main key to successful sales?
I believe that people buy people first. If you’re able to build rapport with a client, they’re more likely to gravitate towards you when they’re looking towards training. I think efficiency, asking the right questions and listening is really important too. Listening skills are imperative in my role to ensure that clients attend the correct programme to achieve and surpass their expectations.
What was the most useful sales training/experience you have had?
All of it! We’re constantly being invested in and we get to attend all of the LDL programmes. Our fantastic consultants give us ongoing training and coaching sessions and they’re so hands on to ensure that we’re at the top of our game.
Who has been your biggest influencer and why?
My team leader, Lizzie, is my biggest influencer as she’s such a phenomenal leader and sales person. She’s so positive, passionate, motivating and inspiring. I’ve learnt so much from her and she’s a complete joy to work with. She has an infectious laugh that would light up any room. She’s a great role model for the company and really brings a certain ‘je ne sais quoi’ to the team. Everybody should have a ‘Lizzie’ on their team.
What is the most memorable sale you have ever made?
The most memorable sale was a client who I had been in touch with for over two years. We always had great conversations on the phone and he promised that one day he would attend one of our training programmes. He then surprised me and booked a programme this October. As a result, I surpassed my target that month. He also mentioned that one of the main reasons he chose LDL was because he admired my ‘tenacity’ over those two years!
What’s the funniest sales situation you can share with SI?
Thinking that I’m proficient in Spanish probably wasn’t the greatest sentence that ever came out of my mouth. I soon realised this when I rang my clients in Spain. I think pigeon Spanish would be more accurate. Thankfully they do speak English and I’ve promised to learn Spanish proficiently.
What is the best part and worst part of your job?
The best part of my job is the fantastic group of people that I work with. The worst part of my job is anything involving a spreadsheet!
Here's you chance to tell us what go you into sales:
Please email your answers to the questions above to SI’s editor, Paul Myles, firstname.lastname@example.org. Don’t forget to attach a photo (that we can publish!!).