Firms are failing to retain aspirational employees


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Sales staff contributions need to be recognised

The results of this L’Oréal survey unfortunately come as little surprise. A similar survey carried out by APA found that over half of employees asked feel undervalued at work.

A lack of recognition in the workplace is a massive factor for employees feeling undervalued and underwhelmed, often resulting in the ‘feel good factor’ becoming the ‘used and abused factor’.

According to the recent SHRM Employee Recognition Survey, companies with employee recognition programmes experienced a 22% lower turnover rate versus those without. This is particularly important when attempting to retain sales professionals. If your organisation is struggling to compete with salary packages offered by competitors giving regular praise to your sales team could tip the balance back in your favour.

Darren Tracey more than 3 years ago

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