New book by leading psychologist uncovers the science of standing out
Drawing on extensive business school, university and employer research, psychologist and television expert Dr Rob Yeung explores the body language, winning words and confidence-building techniques that have been proven to help people become more successful. Dr Yeung has a Ph.D. in psychology from King’s College London, is a chartered psychologist and an Associate Fellow of the British Psychological Society. He works as an organisational psychologist at consultancy Talentspace, where he runs leadership development programmes for executives, as well as training workshops on topics such as presentation skills, confidence and personal productivity.
The book provides practical advice illustrated by scientific studies and interviews with executives, entrepreneurs, TV producers and people from all walks of life who share their stories, their worries and tips for making the most of themselves.
How to Stand Out looks at:
- The ‘confidence con’ - how people are often successful despite being afflicted by anxiety and doubt - with examples from sales professionals to singer-songwriter Adele.
- Superstar speakers - the verbal tricks used by CEOs to prime ministers and how one badly worded email cemented the downfall of one of the most successful companies of the 21st century.
- Persuasion through body language - the latest research on how non-verbal communication influences people’s decision-making, even who they think should run the country.
- Creating an ‘i-deal’ job - why enjoying work is a must have for performance in work and life and a proven programme for boosting not only your enjoyment but performance.
Both rigorously researched (with full notes referring to original academic research) and entertaining, this book will help anyone who wants to make more impact personally or professionally by teaching them to be more engaging, entertaining and persuasive.