Loroux and WilsonFlorian Le Loroux, marketing manager for Nottingham Trams (left) with Mark Wilson, managing director, Blueprint Promotional Products by the NET event display.
The deal will provide NET with a product range suitable for all ages from pencils and pens, to rulers, key rings, T-shirts and mugs. For younger travelling fans there are cardboard trams to construct and trolley coin rings for busy shoppers. Blueprint graphic designer Andrew Shapcott went the extra mile by drafting the detailed tram image for the product range. This included a massive display model measuring 5.3m x 2.3m which had its first outing at the city’s Big Day Out event on 14 July, and will be used at subsequent shows.
The construction of two new tram routes to expand the existing network to Chilwell and Clifton is currently underway and NET wants to involve Nottingham travellers in every stage of the development process.
Blueprint Promotional Products managing director Mark Wilson said: “We helped NET to choose the products that best suit their market audiences. Marketing materials need careful consideration, and in this highly competitive industry a good deal of imaginative interpretation as well. We were delighted to be chosen to work with the NET team on what is a high profile campaign.”
NET Marketing Manager Florian Le Loroux said: “It is a pleasure to work with Blueprint on this project. Promotional gifts are one way to remind everyone that the tram is part of their everyday lives in and around the city. In commissioning Blueprint for this work, NET was keen to use a creative agency for items that will remain memorable and practical as well as fun.”
Blueprint moved to its current premises in Long Eaton in 2010 and employs 6 staff. Clients include Nottingham Trent University, New College Nottingham, Rethink Mental Illness, Jet 2 Airline, Nottingham Trams, Samsung and Capital FM Arena.