An ambitious Newcastle firm providing outsourced sales services plans to boost turnover by a third after securing a contract with the supplier of cloud-based accounting software for small businesses.
durhamlane, which provides sales consultancy, training and coaching as well as outsourced sales and business development services, is targeting an extra £250,000 in turnover in the next 12 months on the back of a six figure contract for invoicing, reconciliation, accounts payable and book-keeping software specialists, Xero UK.
The move has seen the Windsor Terrace-based company initially provide training to improve Xero’s sales processes and techniques before handling lead generation work for a series of national road shows and webinar events for accountants and financial decision makers.
durhamlane’s expertise has helped to generate extra product leads and drive growth for the New Zealand-based company, which has recorded its best ever year for UK performance.
Nick Longden, sales director at Xero UK, said: “durhamlane impressed with its outsourced sales expertise and added value advice to win our business.
“They have rapidly become a trusted and invaluable partner as we go for growth. We have already seen the impact of their expertise on our expanding customer base, resulting in 114% growth in the last financial year.
“We have also had to recruit additional sales people to meet our ambitious targets and increased demand for our software.”
The Xero contract win comes as fast growing durhamlane looks to invest further in recruiting additional sales executives to support expansion plans and underpin future growth.
The boost will help to push the firm’s sales to the £1 million mark by end 2015 and increase staff numbers to approaching 20.
The move is the latest success for the firm, which has pioneered its innovative ‘Selling at a Higher Level’ methodology to outsourced sales, business development and consultancy work.
The company founded in 2011 by directors Lee Durham and Richard Lane works across the UK for a wide range of clients who include global online assessment company The Test Factory, Anglia Ruskin University, luxury goods retailer Harrods and construction firm the Elliott Group.
As it secures its client base and, in turn, revenue, Richard Lane said Xero is among a host of valuable contracts that will be delivered over the next 12 months propelling further growth and expansion.
He added: “We have established ourselves as a reputable supplier delivering proven added value expertise with a track record of success working for major market leaders.
“The future is exciting for us and we are busier than ever before. We now have the foundations and plans in place to take us forward not only through 2014 but over the next few years.”
durhamlane is a sales performance specialist which helps companies become more commercial by improving the performance of their people and by managing outsourced sales campaigns on their behalf – creating new business opportunities.
It delivers a measurable difference through consultancy, training and coaching sales and non-sales people and embedding best practices through technology, delivering outsourced sales and business development services that increase the footprint and success of clients. Its proven Selling at a Higher Level methodology sits at the heart of everything its services, improving performance regardless of where a client is in the lifecycle of its business.