OpenSymmetry will showcase ROI of sales analytics and sales engagement at the National Sales Conference (16 October 2014 in Coventry)
As the only Sales Performance Management (SPM) technology experts at the NSC OpenSymmetry sets out to equip sales directors with analytics on the optimal sales environment for profitability, transparent incentivisation and business risk control
OpenSymmetry, the largest global specialists in sales performance management (SPM), will use its platform at the National Sales Conference to showcase sales analytics and launch its Sales Engagement Index, a new assessment tool for sales directors to review their current sales capability and level of engagement.
OpenSymmetry will put this in the context of the business benefits of SPM as it moves beyond customer relationship management (CRM) to a more internal focus on the salesperson and company.
The world of sales is a competitive place and managing the process from lead to contract win is complex, making sales analytics critical to the health of a business. Astute sales leaders yearn for clear line of sight in qualifying good business. This entails more than just hitting a sales target but rather gaining a better understanding of the entire transaction from intent to buy, negotiation of contract, transparency of commission levels, to revenue and profit generation.
“Building the optimal environment for sales performance calls for clear business vision and strong leadership for a cross-organisation implementation of SPM,” says Jon Clark, OpenSymmetry. “A business must understand the true promise of a sale through strong analytics to make an informed decision to close the deal or walk away. It minimises and controls the risk. Technology is core to delivering this clear outlook that both sales directors and CFOs need.”
At the National Sales Conference, OpenSymmetry will launch its new Sales Engagement Index against which sales directors can test their team’s motivation and company engagement. Measuring a salesperson’s loyalty and commitment to the business overall is an important factor to create the right sales environment. The more motivated and supported an individual, the more likely they will demonstrate the right behaviours expected that will deliver and convert the best leads.
Arnold continues, “We believe that understanding the engagement of your sales team is the missing piece in most SPM implementations. The psychology behind motivating sales personnel to operate against expected behaviours is an extremely important concept. At OpenSymmetry, we are looking forward to launching our new index to measure just this.”
OpenSymmetry will be at stand #4 at the National Sales Conference. Register by sending an email for a complimentary Sales Engagement survey, valued at £2,500 and visit us on the 16th October for a chance to win one of two exclusive Supercar Driving experiences.
OpenSymmetry provides professional consulting services specialising in Sales, HR and Finance solutions that drive accelerated business performance. With a leading success rate across more than 20 industries worldwide, OpenSymmetry delivers comprehensive solutions for a proven path to rapid results. Learn more, call 01494 867 520.
Founded in 2004, OpenSymmetry is headquartered in Austin, Texas with offices in London, Sydney, Johannesburg, Chennai, and Kuala Lumpur. Clients range for SMB to Fortune 500 companies in Communication, Health/Life Sciences, and IT/Distribution industries. For more information, please visit our website, Twitter, or Linkedin.
Why OpenSymmetry are returning to the National Sales Conference…
Social Media has revolutionised how we connect and learn from our peers, but it can never replace the importance of connecting face-to-face. OpenSymmetry are convinced that the UK’s National Sales Conference is an essential event on our calendar.
The NSC provides us the stage to interact with leading sales talent allowing us to introduce our innovative Sales Performance technologies. There is power in being connected with people active in our own line of work and primarily that is why we support the education and experience of the NSC.
Its true that our business hours are jam packed and very often we can get lost in the chaos of own diaries. However live events like the NSC allow us to uncover new ways of growing business.
The NSC affords OpenSymmetry :
- an insightful agenda that shapes and influences the best minds in sales in the UK.
- access to a select cross section of the UK’s sales talent hailing from some of the most forward thinking bluechip companies
- an ideal platform to communicate innovation in sales and sales technology
- a day out of the office to help refocus energy and learn from fellow sales professionals
- an opportunity to have fun with like-minded savvy sales professionals.