Priava, a cloud-based venue management software company, has announced that Peter White is to join its UK sales team as a New Business Development Manager, targetting dedicated venues, stadiums and catering companies.
Originally from South Africa, Peter has travelled the world and has over 25 years experience of both event production and sales, from event promotion through to international business development. Prior to joining Priava, Peter worked for Viper for 8 years where he was a member of the founding team for its cloud-based sales platform aimed at the hospitality and events industry.
Peter explains why he chose to join the cloud vendor, “I was already familiar with the Priava brand and recognised it is an established mature cloud product with a massive market growth potential in the UK and Europe. With my background in events and cloud technology it was the perfect fit. I’m really excited to be working with such a cutting-edge product that enables venues to dramatically improve the way they operate in terms of efficiencies, time-savings and increased business.”
CEO at Priava, James Pegum commented, “Due to increasing demand from venues for our cloud-based booking and event management software, we needed to increase the size of our UK team. Peter has extensive technology experience of the SaaS (software as a service) model and has lived and breathed events across his whole career. His depth and level of expertise means he can truly understand the challenges that event and venue management professionals face on a daily basis and how technology can improve efficiencies and act as a key differentiator in what has become a fiercely competitive marketplace.”
Designed to add value and a rapid return on investment to venue owners and operators, Priava’s new purpose built enterprise venue and event management booking system incorporates all the complexities involved with multi-venue availability, including event logistics, catering, equipment and resource requirements. Offered in the cloud as a service, Priava enables venue managers to chart and plan future venue availability and review both customer history and ongoing operational trends in real time. The result is both a boost to customer experience and enhanced venue management efficiency.
Cloud software has become a critical component of the venue and event management industry as users want to know they can access reliable and secure information quickly, at any time and from anywhere. The Priava cloud platform enables venue managers to work on multiple events at the same time, rapidly locate any event, contact or account record, manage calendars, and review confirmed events.