RadiumOne, the programmatic advertising experts, have hired Toby Swire, formerly Online & Mobile Manager at ITV, as Regional Sales Manager to run their regional sales operation in the UK.
He will have responsibility for building agency relationships & driving revenues across key regions including Manchester, Leeds, Birmingham & Scotland. He will report to Craig Tuck, Sales Director for RadiumOne UK.
Swire has worked in Manchester for over a decade and has broad digital & publishing experience across premium, network, mobile and video platforms from roles at Guardian Newspapers, Mail Newspapers, Media-Link & Trinity Mirror.
RadiumOne UK Sales Director, Craig Tuck, commented, “I’m delighted Toby has joined RadiumOne. He is a stellar hire and was streets ahead of the competition for this exciting new role. His digital nous, media experience, first class agency relationships & commercial prowess will help us deliver service excellence to media agencies & drive valuable additional revenues in the key regions."
Toby Swire, Regional Sales Manager, said, “RadiumOne’s unique Data/DMP/DSP offering is a considerable step above anything else in the marketplace. As the media market becomes increasingly programmatic I look forward to sharing our best in class capabilities to help agencies maximise their clients’ business returns through digital."
Swire’s hiring continues RadiumOne UK's solid expansion in 2014. They have hired a range of exciting talent from leading media agencies, digital specialists & beyond as they look to grow the business. In July 2014, they won an AOP Award for Most Effective Media Technology Partner with IPC Media cementing their reputation as programmatic advertising leaders.