m2fx, the inventors and producers of the world-leading range of patented MiniflexTM fibre cables has announced the appointment of Simon Roberts as regional sales director for the Middle East and Africa.
Roberts joins from microwave technology vendor Bluwan where he was director, global sales and brings over 15 years experience in the telecoms and networking sector. He specialises in building channels to market and has extensive contacts in both Africa and the Middle East.
As well as Bluwan, Roberts has held a number of senior and sales positions within the telecoms industry, including roles at Intracom Telecom and Cambridge Broadband Networks. He has worked with tier one telecoms and mobile carriers and global and regional partners. A CIMA Foundation Level qualified accountant, Roberts has a BSc in Sociology from Bath University.
He said: “The Middle East and Africa are seeing some of the fastest growth in the market, with operators and developers deploying ambitious new Fibre to the Home (FTTH) networks across both regions, as well as within a new generation of smart homes.
“With its combination of innovation, strength, lightness and flexibility m2fx has the right products to quickly and cost-effectively meet this expanding need. The product range is proven and I look forward to recruiting and working with our partners to take it to market.”
Roberts’ appointment is part of a major expansion of the sales structure at m2fx, following a successful $3M funding round earlier in 2013. The company is looking to grow its share of the global fibre telecommunications market and penetrate new areas, such as the oil and gas sector in the Middle East, where it will work closely with its valued in country partner Middle East Fiber Cable Manufacturing Co. In Europe, DataStructures will become the company’s first direct representative in Spain, helping target opportunities in the telecoms, industrial and aerospace markets.
Martin Gossling, vice-president EMEA sales said: “We’ve identified the Middle East and Africa as critical markets for our growth, and Simon has the perfect mix of skills and experience to deepen our sales channels in these areas.
“With information needs expanding dramatically, the world is moving to fibre as the communication network of choice. We have patented technology that is proven to speed up deployments and reduce costs across multiple markets.
"Our major investment in growing our sales team and channels aims to accelerate our success and increase our presence across the globe.”