Following too many mis-selling scandals the Association of Professional Sales (APS), a not-for-profit body, is campaigning to revolutionise the sales industry.
The Association is launching a code of conduct with clear guidelines which set out standards of integrity and professionalism.
The code will be unveiled at the Association’s conference which begins next Tuesday, June 7 at the the Mermaid Theatre, London.
Many big-name and forward-thinking companies are backing the Association of Professional Sales, including Vodafone, Worldpay, Wipro and SAP.
The APS is working towards chartered status. It is developing a system of professional accreditation, a register of members, and powers of sanction. Members will be expelled if they fall short of the code of conduct.
The Association is also taking on other big business issues like diversity and inclusion with recent research showing that having more women and a varied age and ethnic profile improves your sales performance.
Andy Hough, the chief executive officer and director of the Association of Professional Sales, says: “In an aggressive, global marketplace, good selling has never been more important. If the UK is going to keep pace, we need professional business people who promote and abide by good sales practice.
“Corporate companies can spend big money pitching for sales. Deals are complex and competitive. It’s a high-octane, dragon’s den, but it’s the kind of selling on which economies are built.
“The Association of Professional Sales understands these challenges. As the responsible voice of the sales profession the Association provides, standards, leadership and development.”
Prof Rackham says, “The Association of Professional Sales is the only game in town at a high level. Selling is becoming highly sophisticated, complex, professional, but until now there has been no organisation that represents the sophisticated end of selling.
“It’s at the sophisticated end that the important developments happen, where the highest level people are employed and work. It’s only once you start having formal professional associations that consumers can be guaranteed quality assurance, and the consumers of high-level sales are the major corporations. ”