Sharon Tuff brings a wealth of global sales and partnerships experience to Liverpool FC having held senior positions in well-known sport, events, media and entertainment properties including Channel 4.
Most recently, Tuff has been working as head of commercial partnerships for the Volvo Ocean Race, selling global race partnerships and raising investment for team sponsors.
Billy Hogan, the club’s chief commercial officer, said: "As part of our commercial strategy we have been working hard to bring on board the right mix of people to help us develop partnerships across the world, which will help bring the club closer to fans.
“Sharon has an excellent track record of creative deal making and delivering results for her clients. We’re excited to have her join the team and her appointment will be key in helping us to create new partnerships which will help Liverpool FC achieve success both on and off the pitch.”
Tuff said: “I am thrilled to be part of the Liverpool FC team. This is truly a global brand with huge international potential for new partnerships and I’m looking forward to getting stuck in.”