In the digital age each of us is bombarded with millions of words every day, with emails, text messages, documents and tweets arriving every minute, so it can be more difficult than ever for your message to really stand out. The answer is to make your message more visual, and by adding a quick doodle or illustration you can make complex explanations simple and give your message real impact. Now thanks to a new book, The Art of Business Communication, it doesn't matter if you are no Picasso, you too can learn how your simple sketches can make your ideas memorable, keep people engaged and differentiate yourself as a speaker.
The author, Graham Shaw, is a specialist in advanced communication skills and as a presenter, trainer and Managing Director of Vision Learning and Development, has helped some of the world's most prestigious organisations to bring their ideas to life with eye-catching images, and make their important messages really stick. Graham is perhaps best known for his use of fast cartoon drawings and provides master classes for business leaders, managers and trainers teaching them how to sketch simple yet powerful graphics to make presentations memorable, and even uses his techniques to coach children to build confidence and study skills for exam success.
The Art of Business Communication provides easy to use techniques and actionable advice on how anyone can use a picture to paint a thousand words, and of course features sketches to illustrate key point clearly. The book starts by helping readers with simple steps to learn how to think in pictures and build the drawing skills they need, before clearly explaining practical techniques that will enable them to make key messages memorable, bring graphs and charts to life and use metaphors and similes to help audiences visualise concepts for themselves.
Graham Shaw is an experienced and engaging speaker, and is available for interview, comment or by-lined articles on a number of business communication and presentation topics, including:
10 mistakes people make when using visuals in presentations - and how to avoid them
How to use the magic of metaphors to get your message across in pictures
How to avoid death by Powerpoint
10 Top tips on using visuals make your business message stick
10 visual ways to make an audience sit up and listen
The Art of Business Communication: How to use pictures, charts and graphs to make your business message stick by Graham Shaw is published by Pearson and is available now, priced £14.99.