Xcel Sales, launched by Nicola Hartland in 2013, has introduced the Social Xcelerator tool to boost its range of lead generation strategies.
Xcel Sales, which is headquartered in Wokingham and has an office in Aberdeen, works with high profile clients in a range of industries including oil and gas, financial, IT, and legal sectors, using the four key areas of planning and strategy; social media; data management; lead generation and telemarketing to get the best results for clients.
The business, which employs a team of highly skilled agents, is fast becoming one of the UK's leading new B2B business acquisition agencies, due to its close working relationship with clients.
Through the new service, Xcel staff work with firms to build a company profile that will attract the right prospects and help them identify and connect with the right people, join groups and most importantly drive conversions by delivering personalised messages to their target audience within the LinkedIn environment.
Xcel Sales, CEO, Nicola Hartland said: “While email marketing remains the dominant channel for marketers, it is not without its challenges. Customers have changed the way they buy. They are no longer willing to be ‘sold’ to. With 60% of the typical B2B purchase decision being made before the prospect makes direct contact with the vendor, having a social presence is more critical than ever before.
“Through the new service, Xcel staff will manage LinkedIn for clients, building on company profiles, and publishing posts to engage with the correct people in their market and create brand awareness. By reaching out to 50 new connections per week, we aim to help companies meet and secure new business.
“My team of highly skilled professionals think strategically, act intelligently and always deliver effectively.”
Pioneering a unique method of prospecting by telephone together with the latest social media tactics, Ms Hartland has doubled the size of her company in the last 12 months and generated over £10million of pipeline opportunities for her clients.