Transformative sales enablement and business information specialist, Avention, has announced its latest offering to enhance sales performance.
In an industry first, Avention Spending & Risk is designed to bring sales and research professionals a granular level of data focused on an organisation’s financial status and movements. When paired with the information aggregated and rationalised from more than 60 different data partners currently available through Avention, the additional insight creates a comprehensive picture of an organisation’s business, triggering a call-to-action for sales teams and raising a flag on decision making conditions for research professionals.
Only 35% of a salesperson’s time is actually spent selling, according to recent research, and with more information available than ever before there is a demand for an application that allows salespeople to uncover qualified prospects to build the pipeline without the need to spend hours on backend research.
Avention Spending & Risk claims to be built on real transaction data, providing visibility into spending and payment patterns and trends that are not obtainable through any other financial reporting. It is available around the clock, delivering fresh data and insights and allowing salespeople to focus their efforts on worthwhile deals – those most likely to close and impact a business’s bottom line.
“Sales professionals on average spend only 2.8 hours a day actually communicating with prospects and clients,” said Nancy Nardin, president of Smart Selling Tools. “To make an impact, it’s tempting to demand an increase in the number of cold calls your sellers make. But it’s cold call outcomes that ultimately drive revenue, not call volume. To get results, sellers need to do the proper upfront research which takes away from selling time. To resolve this issue, it’s imperative to give your sellers the tools that can do the heavy lifting up front, continuously providing the kind of quality data and insights about their prospects that lead to better outcomes of their sales efforts. Avention Spending & Risk is a prime example of a tool that can lead to increased profitability for your organisation.”
Avention Spending & Risk provides access to data on more than 2M public and private companies’ spending and payment histories.
Jonathan A. Flatow, CEO of Avention, said: “Just two short months after releasing our ground-breaking Avention solution, we are excited to bring Avention Spending & Risk to the market, expanding our footprint into the financial industry and continuing our commitment to bringing an unmatched level of data, analysis and insight to business professionals.
“The level of detail and intelligence the solution provides into a company’s financial health is unmatched, easing the burden of multi-million dollar M&A decisions, providing a look into the well-being of business partner and vendor companies and giving sales teams the information needed to rapidly evaluate prospects based on spending and payment history. Avention provides organisations with the opportunities to grow their businesses and out-perform the competition. Avention Spending & Risk is the latest in a string of game-changing innovations that Avention has brought to the sales enablement and business information markets and we look forward to what is to come.”