CallPro CRM, one of the leading providers of on-demand integrated e-marketing and CRM systems, today announced new functionality in CallPro CRM to automate the process of lead scoring and tracking of prospects’ website activity. The new version of CallPro CRM’s customisable cloud-based solution, enables sales and marketing professionals to leverage social selling techniques and multi-channel digital marketing tactics to find the right prospects, build leads and nurture relationships without leaving the application.
The latest version of the CRM system offers integrated email marketing, web tracking, campaign management and social media engagement, from within one solution. The new capabilities include automated lead scoring, which attributes scores to each sales opportunity based on multiple customisable criteria such as the source of the lead, size of the opportunity etc., allowing hot leads to be prioritised and dealt with more quickly.
The addition of website tracking within the new version allows anyone completing a contact form on the website to be flagged as a potential sales opportunity, as well as recording when anyone on the database visits the website. This capability is also applicable to monitoring web traffic generated from email campaigns, enabling the easy measurement of conversion rates and automatically prompting sales follow-up.
As social media becomes a vital part of customer communications, CallPro CRM allows users to search, follow and conduct online conversations with people via Twitter, without leaving the system contact page. At the click of a button, it can find employees working within that company via LinkedIn and add their information into the account. Users can also see all recent Google news, or Twitter feeds associated with a company or person from the same screen, enabling the sales person to generate tailored individual pitches which are likely to be more successful.
With a study stating that sales people using social CRM capabilities were 11.8% more productive, the impact of this informed approach to social selling can benefit both the sales and marketing functions.
Commenting on the enhancements to the latest version, Pete Connell, Managing Director comments: "We're moving towards a more personalised 'social selling' style of engaging with contacts, across multiple channels, ranging from LinkedIn to Google+, email shots and via the company website. By harnessing information from different communication channels, we aim to give sales and marketing professionals all the information they need to get a full, 360o view of the contact, in one place, without having to integrate third party systems."