It will do this through the implementation of Salesforce.com in CE’s energy trading business, giving access to B2B deal details on the go through mobile devices.
CE, part of Centrica, will see its originators empowered with a new mobile solution enabling them to access the Salesforce.com platform from anywhere using a laptop or smartphone. This mobile access will increase the accuracy of data, boost efficiency and reduce the burden of administrative tasks, freeing up the team to focus on growing the business. CloudSense is also providing change management consultancy throughout the implementation with its unique Flex Consulting service, which will ensure the platform continues to meet CE’s needs.
CloudSense was selected after demonstrating its ability to understand CE’s requirements and its ambition to gear every part of the business towards being a “customer company”, able to listen to the customer at every stage of the sales process. CloudSense was able to highlight the full potential of Salesforce.com in transforming the sales process and demonstrate the benefits that mobile access using laptops and smartphones would bring to the business.
Ezequiel Lisak, project manager and business change analyst at CE, commented: “We are very pleased to be working with CloudSense to optimise the Salesforce.com platform for our specific needs. CloudSense quickly understood our business and the need for our origination team to be able to go out and meet with existing and new customers and track all interactions effectively. We will also be utilising the CloudSense Flex service for our ongoing change management requirements to ensure Salesforce.com continues to meet our specifications. We’re strategically growing our energy trading business and this deal is part of ensuring we do so efficiently and safely.”
James Lawson, originator at CE, added: “One of the major benefits we will see from using Salesforce.com will be the ease with which we can share best practice and view important deal information. We will be able to trace each stage of a deal, from idea to contract and ensure we identify and implement any lessons.
“This means that every element of the process can be evaluated to increase successful conversions in the future. Tools such as the enterprise social network Chatter are set to become invaluable in our day to day work as a platform for knowledge sharing.”
CloudSense CEO Richard Britton said: “Centrica asked us to provide a fully traceable pipeline to drive growth. We’re looking forward to delivering on those objectives and we are pleased that our relationship with Centrica will continue to develop through our Flex Consulting service which will ensure Salesforce.com remains a strategic asset well into the future.”