With the latest version 7.7, bpm'online introduces a new business process management (BPM) engine, which supports runtime processes evolution, modification of the process while in the middle of the action. Users gain unprecedented agility, no interruptions to their work when a process needs to be updated. This helps with process modification and testing in response to the immediate needs of the business, on the fly and in the cloud.
The completely updated UI and UX of bpm'online's mobile application bring new flexibility and access to the users with a set of quick keys, one touch record creation and simplified data editing.
It also includes a wide variety of new updates to the platform, as well as the entire product line that extends the functionality of the solution to serve as the central hub for customer data across a broad array of key business processes: marketing, sales and service.
Bpm'online marketing offers new features to manage leads and nurture prospects. New tools for website events tracking help to monitor unknown leads. Extended mechanics of trigger campaigns will help to motivate customers to proceed with a purchase. In addition, updated lead qualification and deduplication mechanisms enable marketers to work with the most accurate database of prospects to make the most of the leads generated.
"By launching bpm'online 7.7, we are offering a new level of agility and usability to better serve our ever-growing portfolio of global customers," said Katherine Kostereva, Managing Partner at bpm'online. "We've taken the next step in the evolution of our entire product line, making it easier for our customers to employ bpm'online as their engine for customer engagement across the entire enterprise."