Emissary launches today - a platform providing exclusive insights directly from the minds of business executives to leading enterprise sales teams. By delivering actionable and personalised intelligence not available anywhere online, Emissary is a must-have tool for sales teams to close big business deals.
By directly connecting clients to former executives who have accumulated invaluable knowledge throughout their careers, Emissary takes over where Google searches, social networks and sales automation software leave off. Over 5,000 experienced business leaders on Emissary provide personalised insights about the organisations they have previously worked for – such as what the company culture is, who the key decision makers are and how the company makes buying decisions.
Emissary recently closed a $10 million Series A funding round led by Canaan Partners and G20 Ventures. This follows a previous $2 million seed round of financing from The New York Times, Google Ventures and Nextview Ventures.
Emissary is founded by former Google Product Manager David Hammer. While at Google, Hammer worked alongside some of today’s most accomplished technology executives including Sundar Pichai, Marissa Mayer and Susan Wojcicki to create products responsible for billions of dollars of revenue for the company. Over six years at the company, he led the team that developed the renowned Doubleclick Bid Manager ad technology.
“At Google I came to realise that we all have valuable, tacit knowledge that was not available online,” said Hammer, the founder and CEO of Emissary. “With Emissary, we’re using technology to gain access to relationship-driven knowledge from trusted sources that can often make the difference between whether or not you close a deal.”
“How companies build and scale their enterprise sales efforts is evolving rapidly with the rapid adoption of new technologies and services,” said Warren Lee, General Partner at Canaan Partners. “Emissary provides a unique and powerful offering that enables sales organisations to become fundamentally smarter in how they target and win new clients and customers.”
“For 25 years as a VC and startup executive, I’ve seen how important human intelligence is to enterprise sales,” said Bob Hower, co-founder of G20 Ventures. “There’s much more ‘data' readily available today, but real, relevant intelligence is still time consuming and expensive to find, if you can at all. Emissary changes that – they are a one-stop shop for intelligence that eliminates the blind spots we all face along the sales journey.”
Business leaders on the platform – referred to as “Emissaries” – are thoroughly vetted by the company to make sure they have the experience and knowledge to support client needs. Clients are matched with Emissaries who have the right insights based on unique goals for each account. There are thousands of Emissaries on the platform from Nordstrom, Estee Lauder, Coca Cola, Samsung, Caterpillar, JPMorgan Chase, FedEx, Costco, The Home Depot, Uber, Omnicom Media Group and other top global companies.