One of the world’s largest media and entertainment companies, NBCUniversal, has launched a social media campaign designed to drive sales by putting power into the hands of the consumer, enabling fans to influence the products and deals they are buying.
Run with the support of social commerce experts Buyapowa, the series of social-sales campaign will offer film buffs the opportunity to customise their own deals, allowing them to improve the offer for everyone by encouraging their friends and family to buy into the same deal.
As well as improving the offer, customers will also be able to vote on exclusive content to be included, such as personalised DVD sleeves, custom box-sets and bonus content.
NBCUniversal claim it won’t just be shifting products but be working with the fans to create products. It will reward their passion and evangelism with money-can’t-buy access to their favourite stars and influence over their favourite titles.
Gideon Lask, CEO, Buyapowa said: “The entertainment industry is an ideal arena for a social selling campaign. It’s an industry that is so focused on numbers as a measure of success, and word of mouth has long been recognised as the primary method of increasing those numbers.
“I couldn’t tell you what the bestselling umbrella in the UK is right now but I can immediately tell you which film is most popular at the Box Office. That figure represents a collection of individuals, and those individuals all have untapped friends and family on social media with whom they discuss the latest releases in music, film and TV. Encourage them to put their hands in their pockets too, and you’re taking your marketing to another level – that’s what co-buying enables brands to do.”