Data marketing agency The Blueberry Wave has launched Wave Business, a B2B data solution containing more than 130M business contacts in over 200 countries.
It has brought together the latest data sources available to create the ‘ultimate’ sales database in a single comprehensive view.
Wave Business is claimed to provide a solution to businesses needing data to run integrated, measurable marketing campaigns.
Containing a unique blend of factual data, along with the agency’s proprietary algorithms and mapping techniques, Wave Business claims to set new benchmarks for the industry with the most accurate and wide-ranging B2B database created to date.
The UK element alone features more than 5.2M contactable companies, 11.6M contacts and 2.6M email addresses. Furthermore, the agency says the file is constantly refreshed and its depth of data is unsurpassed in the industry.
Pamela Bath, managing director at the Cotswolds agency, said: “The Blueberry Wave has been in the data business for over 14 years and we, along with our clients, were becoming increasingly frustrated at the paucity of data in the B2B space.
“We saw a gap in the market to launch something new; a product that would offer companies a richness and depth of B2B data not seen before; a product that would really support their growth strategies, driving their ability to develop deep customer insights through data matching and profiling, as well as managing their communications activities across the whole customer lifecycle from acquisition to retention and re-activation.
“This is an exciting development for The Blueberry Wave, its clients and the data industry as a whole. We believe the face of B2B data is changing for the better, and we are proud to be leading the way.”
Established in 2000, Cirencester-based The Blueberry Wave specialises in data strategy, planning, research, insight and database design and management.