Retail Times reports that according to the company, its private sales model, launched into the UK four years ago, is more popular than ever with millions of members engaging with and shopping on the site. M-commerce is providing even more opportunities for members to shop BrandAlley’s five daily sales, it adds.
BrandAlley chief executive Rob Feldmann said: “We are very pleased with our results so far this year in what continues to be a difficult market. We are reaching a critical point in our growth heading towards a profitable business with strengthening margins and the best variety and quality of sales for our loyal customers.”
The average basket size across all transactions is reported to have grown 21% this year to £76. According to BrandAlley, this reflects the higher quality of sales it is now able to offer customers through its strong relationships across fashion, beauty and homeware brands.
Feldmann said: “The private sales model was a complete unknown when we first launched and we have really opened up a new way of shopping for the online shopper and a profitable way for brands to sell their stock. We now see strong growth coming through mobile with many customers shopping on the site on their way into work to avoid missing popular sales.”