Strategic Business Development specialist Clarify, today announced a partnership with Chasm Group, the go-to-market consultancy and advisory firm founded by and based on the works of Geoffrey Moore, author of Crossing the Chasm.
By combining their individual specialties, the partnership will offer enterprise clients proven methodologies to increase revenue, accelerate growth and rapidly scale while reducing the risk of bringing new or disruptive initiatives to market.
“Executive teams know that to maintain growth and profitability, the effectiveness and speed at which they scale up new opportunities is now critical, especially in a climate where the speed of commoditisation means that profitability in core businesses is declining faster than ever,” said Chasm Group Managing Director, Paul Wiefels.
“However, many organisations still maintain go-to-market models that are optimised for their core business. Chasm Group’s research shows that often, such models do not adequately address the challenge of scaling break out initiatives,” Wiefels concluded.
“Clarify and Chasm Group’s joint proposition will help enterprises which are investing in new businesses to scale faster and with less risk, enabling them to future proof their business and their investment,” said Lee Edney Director at Clarify.
“The service is a bespoke five stage programme based on a client’s specific circumstances, whilst drawing upon our industry leading best practices detailed in many of Chasm Group founder, Geoffrey Moore’s best-selling books. The strategies employed are proven to accelerate pathways to profitable growth,” commented Chasm Group Principal Peter van der Fluit.
“Individually both organisations have a long term, proven track record in helping clients to become more competitive and create stronger go-to-market models for their break out initiatives. By combining Chasm Group’s strategic consulting and Clarify’s specialist business development execution capabilities, this partnership will offer European enterprise clients a proven ability to scale their innovations faster with less risk,” commented Claire Edmunds, CEO of Clarify.