Investing in interactive digital content will help sales teams struggling to close deals by delivering clear, cohesive messages and effectively demonstrating even the most visually inaccessible products.
The thought of investing in bespoke digital software can be scary. But what if it promised a rapid 100% return on marketing investment and long-term boost to sales?
The benefits of equipping your sales team with interactive digital content for field sales, exhibitions, and presentations are numerous, and, designed well, can grow with your business.
Cisco, for example, have used gaming strategies to enhance its virtual global sales meeting and call centres to reduce call time by 15% and improved sales by 10%.
People love interactivity. Our brains are programmed to respond to colour, movement, sound and physical interaction. Interactive digital content can deliver this, resulting in deeper engagement every time.
Providing your potential customers with exciting and inspiring mobile apps, dynamic websites, touch screen displays tailored to your business will lead to:
- An uplift in sales & an enhanced sales pipeline
- A happier, more confident sales team
- A lasting impression and greater memorability for your brand
The outcomes for products that are hard to visualize or demonstrate to potential customers – either because they take no physical form, can’t be seen in action, are technically complex, or can’t be brought into meetings – are especially impressive.
You only have to look at the Audi R8 V10 Plus advert to see that insight into the interior of a product can be hugely powerful in demonstrating its value, its appeal and its worth.
Creating unique media such as eBrochures, 3D animations, product simulations and 360° tours of such products will result in more sales, thanks to sales staff being able to show rather than tell what you sell. This type of interactive digital content will:
- Enable your team to close deals anywhere, anytime
- Equip sales team to explain products accurately and consistently
- Render visually uninspiring products eye-catching
- Make complex processes understandable and memorable
- Demonstrate how your product fits the precise needs of potential customers
Uptake in interactive digital applications is growing fast. Gartner predict that more than 70% of the world’s largest 2,000 companies are expected to have deployed at least one “gamified” application by the end of 2014. It’s time to get on board.
Need further convincing? Take a look at PAULEY’s testimonials to hear from happy clients in their own words.
Stay ahead of the competition and request a free consultation today. Get in touch for advice and a no obligation chat by calling 01908 522532 or by emailing us.