Join Cranfield University School of Management on Big Data Marketing Analytics programme 6 - 9 June 2016.
This highly practical four day Big Data - Marketing Analytics programme, gives you the confidence and ability to engage fully with the big data revolution. Are you prepared?
Find out more about the programme with a free pre-course webinar taking place on Wednesday 30th March hosted by Dr. Stan Maklan, Programme Director. Register now.
You will be:
- Confident of your ability to engage fully with the big data revolution in marketing practice
- Brief data experts/departments more consciously and with confidence
- Identify the customer insight that you really need
- Improve core marketing practices: segment, target, position, manage customers better.
Who is aimed for?
For middle level marketing managers from any industry looking to engage with the emerging data rich environment.
This highly practical programme alternates between theory and practice by exploring modelling and visualising data: the core skills you will want to understand and eventually master the challenges and opportunities afforded by Big Data. For more information click here.