Huthwaite International has launched the SPIN® Suite, the next step forward in the provision of a total solution built around SPIN® Selling sales training methodology.
The suite incorporates Huthwaite’s renowned SPIN® Selling, SPIN® Marketing and SPIN® Coaching programmes, offering customers a flexible approach to training and its delivery. With classroom and e-learning options, electronic tools and customisable role-plays, SPIN® Suite has been launched to provide customers with a comprehensive, up-to-date sales training offering.
Responding to customers’ developing needs, the suit is, more than ever, informed by Huthwaite’s on-going research into current sales topics such as the link between service and sales, changing perceptions of value, and the prominence of procurement nowadays. With updated content, in addition to Huthwaite’s tried and tested techniques, the suite is underpinned by a recognition of the important links between sales and marketing, and the critical role that coaching, as well as training, plays in a concerted effort to achieve true performance improvement.
Tony Hughes, CEO of Huthwaite International, explains: “The new SPIN® Suite takes into account the current needs of our clients and their clients. All our first-hand research into what makes for success in modern sales and customer handling, and our examination of the changes wrought by today’s buyers, underlines yet again the primacy of consultative behaviours and a skills based call execution model. This validates our world-renowned and field-tested SPIN® approach (adopted by 14,500 delegates in 55 countries last year alone).
“However, we don’t stand still and have shaped SPIN® Suite to take into account many of the new insights that stem from our research. We have also extended our SPIN® offering from a practical point of view, providing still further flexibility around delivery options and wider customisation options.”
- Comprises SPIN® Selling and SPIN® Marketing as well as SPIN® Coaching.
- Offers a choice of delivery methods including an all-classroom programme, a blended schedule of e-learning plus classroom, to a totally virtual option where trainer and delegates can be in any location anywhere in the world with live training in real time.
- Comes with a range of integration, reinforcement and measurement tools, such as electronic SPIN® Tools for stand-alone or CRM use, and our unique SMART system for analysing the real-life effects of training and coaching on the actual behaviour of salespeople.
- Provides easier than ever methodology for customising practical role-play elements according to market, and a selection of sector-level role plays for the wide variety of industries Huthwaite International serves.
“We’ve listened to our customers and believe the New SPIN® Suite provides a more updated and holistic training programme, without departing from our valued and tested methods,” says Hughes.
The launch of the suite is accompanied by the unveiling of a new-look Huthwaite International website (www.huthwaite.co.uk) and a forthcoming series of downloadable podcasts and video clips giving easily digestible insights into Huthwaite research nuggets.