Chorley-based Volvo truck dealership, Thomas Hardie Commercials Ltd, is gearing up to drive growth in its 30th year in business by investing in training as it continues to expand.
Celebrating 30 years in business this year, Thomas Hardie is the North West’s main dealer for Volvo trucks, buses and coaches with franchise sites in Liverpool, Preston Deeside, Middlewich and Trafford Park as well as a Chorley depot, which specialises in painting and refinishing as well as supplying and fitting ancillary equipment such wet kits and hydraulics.
The company has recently added four new sales people to its team to help manage continued growth and is training them up for sales success with the help of training provider, MLP Training.
Sales manager, Steve Wilson, explains: “The whole truck sales sector is experiencing growth at the moment and we need to ensure that we have the staff and training in place to maximise that opportunity for our franchises.
“We have just appointed four new sales people and MLP’s ‘Getting Appointments Over the Phone’ course is the ideal way to ensure that they have the skills and confidence to generate new sales leads.”
The course is the latest in a long relationship between Thomas Hardie and MLP which has seen the Volvo dealership hold training courses at its own premises and send members of the team to MLP’s training facilities in Bury.
The company also uses Volvo’s training academy to ensure that it continuously invests in its team and develops the people that have made the company so successful.
Steve continues: “We first came across MLP because Volvo uses the company as a training provider, as do other Volvo dealership franchises across the UK.
“We’ve used other providers for specific courses over the years but have always gone back to MLP because of the joined up approach the company offers.
“We receive a summary of how each team member has performed on the day and they are set goals to complete in the workplace as a follow up to the course. That means that we can continue the training process at the dealership, integrating the content and outcomes of the course with ongoing individual development plans and in-house training.”
Three of the new sales people have been promoted from non-sales roles within the business while the fourth is from a completely different sector and Steve expects recruitment to continue as the company continues to grow, adding to Thomas Hardie’s existing 360-strong team.
Managing director of MLP, Mike Le Put adds: “Training is an essential component of managing growth and Thomas Hardie has invested in a sustained programme of training across all levels for many years.
“Our approach is to give the individuals on the course the skills and confidence they need to succeed while offering their employer the ability to build on that training in the workplace.
“Judging by Thomas Hardie’s success, it’s an approach that seems to be working.”