One of the UK's B2B business acquisition agencies has launched a specialist training service to educate companies about how to stand out from the crowd in a competitive marketplace.
Xcel Sales, which is headquartered in Wokingham and has an office in Aberdeen, has developed the ‘Every Step of the Way’ LinkedIn training system to teach professionals about maximising the use of the business tool.
The company, which was established by Nicola Hartland in 2013, works with high profile clients in a range of industries including oil and gas, financial, IT, and legal sectors, using the four key areas of planning and strategy; social media; data management; lead generation and telemarketing to get the best results for clients.
New LinkedIn in-house sessions are tailored for each specific company, and Xcel staff will focus on providing practical examples to provide candidates with lessons on brand consistency using specific templates giving some competitor insight and the relevant ways in which they can spot new business opportunities. Highly skilled agents from the company can train staff on-site or via webinars.
Ms Hartland, said: “Finding the time to target new business, reaching the right people and staying ahead of your competitors can often be a struggle. LinkedIn is the platform for creating business opportunities far beyond the more conventional methods, effectively engaging key people in your target markets.
“LinkedIn helps you create conversations that help you share information and knowledge with prospective customers, and it also helps you demonstrate your expertise in your particular specialty. It is not, however, about pushing yourself on people. Through building strong relationships and letting enough people get to know you, be comfortable with you, and learn about your areas of expertise, you will be able to generate queries from prospective customers, find new leads and book real appointments.”
As part of the company's range of specialist services, Xcel also offers the Social Xcelerator tool. Staff work with firms to build a company profile that will attract the right prospects and help them identify and connect with the right people, join groups and most importantly drive conversions by delivering personalised messages to their target audience within the LinkedIn environment.
To find out more about Xcel’s range of in-house training courses, call 0118 402 1440.