An expert in influence and persuasion, Hesketh’s new book 'Persuade' draws on scientific studies to explain the psychological drivers that motivate people. Through this, he offers readers valuable insights to help them increase their motivation, improve their relationships, negotiate more effectively, get people to like them and ultimately get their own way more often.
The book is written in short, accessible chapters and explores seven key drivers that influence everyone’s behaviour and choices including - the need to feel important, the need to believe and the need for growth and improvement.
Whether it’s asking for a pay rise, pitching to win a client, going for a job interview or asking a friend for a favour, by learning how people think, it’s possible to find out what’s going to get them to agree.
Philip Hesketh is a motivational speaker and consultant specialising in persuasion and influence. He has inspired thousands of professionals to engage in better relationships with their clients and customers and increase sales. Before becoming a professional speaker, Philip worked in television and advertising, founding his own advertising agency, Advertising Principles, which grew into a £48 million business employing 150 people.
Philip has a degree in Psychology and is the author of previous Capstone book How to Persuade and Influence People: Powerful Techniques to Get Your Own Way More Often (2010).