Bordeaux Index (BI), a leading global fine wine merchant and trader with offices in London, Hong Kong, Singapore and Los Angeles, has announced record champagne sales for the first six months of 2013.
During the first six months of 2013 BI has sold £5,346,075 worth of champagne compared to a total annual sales of £6,509,801 in 2012 and £2,467,074 for 2011. Champagne sales have brought in £9,118,234 for BI over the last 12 months alone. This amounts to 11.8% of BI's total sales for this period, compared to a paltry 3.7% of total sales for the previous 12 months period. The company believes that soaring champagne sales mark the onset of more indulgent consumer behaviour in the UK and are reflective of the growing trend towards champagne becoming an everyday consumer choice, versus purely celebratory.
BI founder and managing director, Gary Boom, said: "Up until last year, our previous best in champagne was just below £4M in 2008, so this represents a major shift in focus for our clients. Consumers are viewing champagne as an everyday drink to accompany good food, as well as to toast anything from a Wimbledon or Ashes victory to the arrival of summertime.
"BI attributes champagne's surge in popularity not only to its potential for immediate consumption after release, but also to investors' thirst for portfolio diversity. The champagne is left to age become scarcer, leaving the great vintages of the most prestigious champagnes with genuine investment potential."