Most salespeople never consider turning to God for sales wisdom. I think very few of us read the Bible to garner business principles. Even though God, or references to God’s sovereign supremacy, is imprinted on money all over the world.
I believe that most salespeople rely on their intellect or intuition to serve as the final authority regarding any decision that’s sales or work related. Most salespeople will learn from, and trust in, almost any practical resource but God to achieve sales success. They will read dozens of business books, converse with countless sellers and stalk sales leaders for success secrets.
Sellers often seek status and success through ways given to them by managers and experience, neglecting the ways of God. I know Christians who abandon doing things God’s way while conducting business, in spite of knowing that the time-tested ways of good works contain the power to produce miracles.
*(Timothy 3:16-17) 16. All scripture is God-breathed and is useful for teaching, correcting, rebuking and training in righteousness, 17. so that the man of God may be thoroughly equipped for every good work.
The truth is God gives us an ever-lasting guidance for every field of endeavour through the Bible. Therefore, the Bible should serve as the final authority for anything sales or work-related. The great news is that God has provided a way for us all to achieve sales success in a good way. Regardless of what we sell and when we sell it, a loving God has given us a set of principles and processes that will lead us to maximum incomes and optimum business relationships. All we have to do is exercise our faith and adhere to good principles. Your faith will lead you to best possible results and relationships but it requires that you faithfully apply wisdom. Whatever way you sell now identifies where your faith lays and what, or who, you truly trust. It reveals your god, what you rely on for significance, security and success.
Everyone has faith in something, plus we’ve all been trained to trust in processes and principles conceived by people to fulfil our needs. If we turn on a water tap, we have faith that water will come out. When we hand over money to make a purchase, we trust that our money will be taken. A person’s faith may be in several gods. The god a person serves at work, may not be the same god they serve at home. Their god at work could be a self- serving ambition, while their god at home could be the Bible’s God. A person’s selling behaviour may include components of morality and ethics rooted in biblical principles but their actions may be ultimately guided by a desire to accumulate cash and material possessions. I know that not everyone believes in the Bible’s God. Even ardent believers may not be availing their faith in God while selling. My hope is that all salespeople will place their trust in God’s principles and processes to achieve sales success. God promises to reward those who seek Him.
(Matthew 7:7-11) 7. Ask and it will be given to you; seek and you will find; knock and the door will be opened to you. 8. For everyone who asks receives; the one who seeks finds; and to the one who knocks, the door will be opened. 9. “Which of you, if your son asks for bread, will give him a stone? 10. Or if he asks for a fish, will give him a snake? 11. If you, then, though you are evil, know how to give good gifts to your children, how much more will your Father in heaven give good gifts to those who ask him!”
Selling this way equips, empowers, and energises us to achieve supreme sales success. Now, we can ask God in prayer how to find prospects. Through studying Scripture we’ll find specific instructions for handling objections and overcoming obstacles. The most prominent tools available make use of prayer, Bible study, and Christian fellowship, friends who help to hold us accountable by reinforcing biblical principles through conversation and camaraderie. The Bible contains stories and scripture that offer relevance and instructions regarding all aspects of selling: prospecting, questioning, presenting, closing, objections, and servicing. I highly recommend selling with a Bible and a Bible concordance available at all times. That way you can quickly look up topics and areas of concern regarding specific selling situations. Of course, the Bible is known for providing an abundance of wisdom for building superb relationships, especially with difficult people. Any wisdom that the Bible provides stays the most useful and valuable forever.
Sin and separation
(Isaiah 59:1-2) 1. Surely the arm of the LORD is not too short to save, nor his ear too dull to hear. 2. But your iniquities have separated you from your God; your sins have hidden his face from you, so that he will not hear.
The Bible highlights explicit commandments and teachings against: lying, stealing, deceiving, coveting, greed, and self- serving ambitions. As salespeople, we sin whenever we make exaggerations or conceal facts. We sin if we manipulate research or turn opinions into facts. We sin by coveting a position or status so much that it motivates us to mistreat a co-worker. We sin in serving up whatever a person wants to hear, instead of speaking truth. As sellers, we sin, whenever we: exaggerate benefits, understate risk, manipulate research, misrepresent services, mismanage expectations, or present unfair prices.
We cannot obtain all the blessings of God if we cling to sin, because sin separates us from doing good. Separation from God is dangerous. It’s a disconnection that could close the door to God’s blessings, as it opens a door for Satan to shove hell into our lives. To receive the blessings of God we need Him active in our lives, forgiving our sins and responding to our prayers. The important thing is to confess sin, take responsibility for the sin, then repent. Examine and eradicate the motivation that led to that particular sin and then effort to never engage in that behaviour again.
Most salespeople work independently, at times autonomously. Unfortunately, this freedom offers an opportunity to work sinisterly or unethically, without accountability for questionable behaviour. I know that the overwhelmingly number of salespeople want to succeed ethically. However, life’s worries, the pursuit of riches, and the desire for pleasure, often strangle good inclinations. Satan also schemes, so that people follow him and forsake God. Far too many salespeople fall into sinful selling styles owing to demonic influences or their own evil desires, especially during difficulties. I’ve witnessed sales managers pressuring or motivating sellers to use tactics and strategies that most would deem deviant. But as able minded individuals, we are all responsible for our own behaviour. Consequently, how a salesperson behaves while interacting with a customer or a potential customer is ultimately their responsibility. Making the primary reason for selling God’s way directly related to accountability. The Bible’s second book of Corinthians says that everyone must appear before the judgment seat of Christ to account for things done while in the body. Everyone needs their accountability appearance to reap heavenly rewards. It makes the reasons for selling God’s Way heavenly.
About the author:
Michael P. Hamer is author of the book Selling God’s Way. For more information go to www.sellingGodsway.org *All Scripture taken from the Bible’s New International Version (NIV).