Si is not there with a cuddling arm round the shoulders, he's there to tell it like it is so, go on, give us all a laugh with your sales issues and he might even have something sensible to say!
Here's a couple of sales people Si's 'helped' so far:
Q. My son has dropped the bombshell and told me that after four years of studying medicine he has accepted a sales job! His mother and I are extremely disappointed, we found your column after a Google search in an attempt to understand this craziness. I don't wish to knock the sales profession, I understand everyone needs to work but is this really a career worthy of his skills and four years at UCL?? He reckons his job as a medical rep will catapult him to riches faster than becoming a junior doctor – can this be true?
Si says: Oh how sharper than a serpent’s tooth it is to have a thankless child. After all you have done for him the selfish little tyke has had the temerity to bring shame upon us all by becoming a ..sob .. salesman. Oh the ignominy! How can you face the ladies at the golf club without a doctor in the family?
Well you may have struggled to pay his school fees, spent endless hours ferrying him too and fro, saved every penny to buy his first stethoscope, scrimped (strange word only ever used in conjunction with) and saved, and generally sacrificed every pleasure for the last 20 years but he’s now a grown up and, despite all that you have done, he has to make his own way. Continue to give him the same support to do what makes him happy, love him unconditionally because it’s his life and you can’t live it for him.
Q. I recently took on a new role for a new employer and it ticks most boxes on my perfect job wish list. Good salary and benefits, short commute, company car, etc. The problem is the products I’m expected to sell are, for want of a better word, rubbish. They are far behind the rival products in the marketplace in terms of features and the price is unrealistic to say the least. The only way I’m going to successfully hit my numbers is by being less than honest about the quality of the goods. What should I do?
Si says: I think you may be labouring under a misconception here. The products you have to sell in order to maintain your “good salary with benefits, short commute and company car” are simply the products you are employed to sell. So sell them and drive the short distance home to enjoy the fruits of the salary. You don’t need to be less than honest about quality or price or anything else, you just need to sell. So sell, and enjoy your lovely life.
For you chance to tempt the fates and hear what our sales oracle has to say, send your questions to email@example.com and you can catch up with all his latest advice by subscribing to SI at http://www.sales-initiative.com/SubscribeToSi