Modular Display Systems (MDS) are urging all businesses not to miss out on a potential period of growth by energising sales through exhibitions.
The company has now published a list of tips that sales organisations can use to maximise sales at events.
Giles Fletcher, managing director said: “As the UK finally sees the end of the recession, it is crucial that businesses start to plan strategically for months of growth in the economy. This means supercharged sales and energised exhibitions, with modular display stands and a coherent strategy that will see all attendees blown away."
Market research and customer feedback should be an on-going thing say MDS, and if sales or profits are dipping as the economy is growing, it might be because customers are becoming disengaged from the overall brand message. Before an exhibition, conduct some more research and discover what kind of brand messages consumers are looking for and how they want it to be delivered. This can help with the planning of the event itself and will give consumers what they want.
One-off promotions, short-term incentives and flash sales can draw in business and boost profits and energise sales. Social media and the instantaneous nature of the internet means that flash sales and promotions can be spread like wildfire but this approach should not be used too often because there is a risk of regular clients being put off buying at full price when they could just wait for a flash discount.
Also, businesses are encouraged to dedicate as much time as possible to follow-ups. The day after an exhibition, be sure to keep momentum with leads, sending friendly emails or leaving messages for people who expressed an interest or left a means of contact. Even if they are not ready to commit to a sale, a trusting relationship has been built for when the time comes that they are ready to buy.